Hello! I'm Priya, a UI/UX designer who believes in creating designs that truly see eye-to-eye with users. I am currently a third year Cognitive Science major at UC San Diego, with a specialization in Design and Interaction. I have a background in psychology, and honed my analytical skills through hands-on experience in behavioral research labs. My transition from psychology to UX design wasn't just a change in major—it was a natural evolution in my passion for intuitive and empathetic solutions. Explore my case studies below to see how I transform user insights into meaningful designs, and feel free to connect through the links above!
From Chaos to Clarity: Reimagining Aha!’s feature prioritization workflow
A UX redesign that rescued product managers from daily overwhelm and turned Aha! into a feature prioritization powerhouse
Scope: Class project (10 weeks, group of 4)
We contacted professional stakeholders to assess user needs, and ended up working with two product managers that use Aha! product management software. ​They struggled with Aha!'s cluttered interface, reporting significant time waste during the critical feature ideation and prioritization phases. Through user research and iterative design, we identified key pain points and redesigned the interface to reduce cognitive load. The redesigned interface cuts through the clutter with an automated feature prioritization system and collaborative feedback. The result? Product managers can now navigate from feature ideation to roadmap decisions with clarity and confidence, transforming a once arduous process into a streamlined experience.
A data-driven closet organizer app that helps build sustainable habits and inspire users with visual styling ideas. College students and young adults struggle with outfit decision-making due to limited time, lack of inspiration, and indecision. This leads to frustration, over-reliance on repetitive outfits, and a disconnect between personal style and wardrobe potential. Capsule addresses these points with an inspo feed, social integration, virtual wardrobe, wardrobe statistics, and styling assistant.
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